We develop and implement communication strategies for companies from the B2B and B2C sectors. By combining traditional and modern public relations tools, we build and enhance the image and reputation of companies and support their relations with the business environment.
We offer comprehensive marketing communication services aimed at helping your company stand out from the competition on the market.
Communication with the media is a key tool for building your company's image. We run a press office, build relations with the media and take care of ongoing, proactive contacts with journalists. We prepare statements for the media stetting them the desired context. We organize special events related to the communication of changes in the company, such as conferences, press breakfasts and public speeches. We manage the presence of your company in the media and take care of a coherent and credible message.
Each company operates in a specific business and social environment, maintains various relationships and is also subject to many dependencies. We manage the image of the organization in a way evoking positive connotation in interactions with other parties. To this end, we survey opinions about the company among all stakeholder groups, develop and implement communication strategies, manage media relations and advise our clients on ongoing image-building activities. By systematically creating credible and expressive messages and positioning the company's experts in the media, we build awareness and trust in the company, protect and enhance its image, increase its value in the eyes of all stakeholder groups, and strengthen its competitive advantage on the market.
Successful minimizing of the crisis risk is largely based on the ability to predict potential threats. That is why we monitor publications in the media and on social media channels on an ongoing basis. We create communication plans, "step by step" indicating what actions should be taken to prevent the escalation of the crisis. We develop principles for the communication with the media and stakeholder groups. We prepare crisis scenarios and rapid response programs with an indication of the scope of responsibilities and tasks, always considering the specifics and structure of a given company. We also manage internal and external communication during any potential crisis to limit its impact. We support our clients in rebuilding trust in their company/brand.
One of the factors determining the company's success is the proper management of the company's reputation among current and potential employees. Active and open internal communication translates to their commitment to work, daily motivation and loyalty. We help organizations implement internal communication standards to improve the flow of information - we elaborate engaging content for employee portals, organize integration meetings or volunteer programs for employee. We help our clients build trust and boost team morale so that each employee was an ambassador of the company outside. We also support business in building the image of the best employer (employer branding).
The objective of investor relations is to build credibility and trust in the company in the eyes of investors and analysts. On the way to achieve this, we provide advice and implement information campaigns supporting public offerings and corporate bond issue. We conduct regular and direct communication with capital market participants and financial journalists. We monitor and update market information on the company on an ongoing basis.
The company's strength lies in its experts, and our goal is to ensure their visibility in key media, on social media channels and during important events. We help our clients become opinion leaders enjoying the trust of a wide audience. They must be the ones to be called by the media looking for an interlocutor. To this end, together with the client, we select experts, develop a map of topics for communication, and define key messages that are important for your company. We consistently and systematically initiate and support the expert in the preparation of statements and comments and for interviews in the media. We also take care of his/her professional image on social media channels and provide support in preparing for public appearances.
Effective management of the company's relations with the business, social, political and media environment is an indispensable part of its business activity. It also significantly helps achieving the strategic goals of the organization, enhances the desired image and creates competitive advantage of the company. We support clients in mapping stakeholders and creating strategies for reaching and engaging key groups of influence. We manage the communication of our clients' public affairs programs by building long-term relationships with the organization's environment.
Product PR is a series of communication activities that promote new products and services or strengthen interest in goods that already exist on the market. We select marketing communication tools adequately to the nature of the product and specific groups of its recipients. We create unique communication concepts, highlighting the benefits of its use and emphasizing the advantages and strengths of the brand behind it. To this end, we cooperate with the media and influencers, carry out creative mail, product placement, advertorial and ambient marketing campaigns. The goal is to arouse interest and encourage people to make purchasing decisions, and in the long term to build trust and brand loyalty.
We support social initiatives of companies and non-governmental organizations. As part of promoting campaigns, we prepare its creative concept and communication strategy, acquire substantive partners and establish media patronage, manage relations with the media, influencers and experts, organize conferences, webinars and workshops, coordinate the implementation of social researches and publications of their results.
ESG is a must for all interest groups today. A responsible and conscious approach to environmental, social and corporate governance issues influences the decisions of investors, contractors, employees and consumers, for whom the sustainable development policy of a given organization translates into their purchasing decisions or interest in participating in recruitment. We help companies communicate their ESG strategies and goals. We advise on how to avoid greenwashing. We provide support in searching for interesting and valuable construction options and in strengthening relationships with local communities or consumers.
Through content marketing, i.e. by creating valuable, substantive content for (inter alia) blogs, vlogs, reports, researches, analyses, e-books, presentations or sponsored articles, we gain the credibility of the business on the market and enhance its desired image. A properly built narrative supports organizations in acquiring potential customers, contractors and employees.
Public relations is an important element of a communication strategy that allows companies to effectively reach their audience, build their credibility, evoke positive emotions towards the brand, and prevent the negative impact in crisis situations. Do not forget that effective PR also supports sales.
Our agency stands out for its individual approach to each project. We focus on fully understanding the needs of our clients.
We conducted hundreds of effective campaigns for over 200 clients from various industries. Many of them have opted for long-term cooperation with us.
We thoroughly analyse our customers’ needs, potential and goals to develop tailored communication strategies and find the most effective marketing tools.
Every day brings new challenges and opportunities that can be used – we conduct analyses, provide advice and initiate actions that can enhance our client’s image.
We believe that the core of any successful partnership is trust. That is our priority.
We have extensive experience in implementing effective campaigns for clients from various industries.
Do you want to accelerate the growth of your business? At ITBC Communication, we are offering innovative marketing solutions that can help you achieve your goals.
Contact us
+48 22 250 49 10
info@itbc.pl
Ul. Kaleńska 5, 04-367 Warszawa
