Mennica Skarbowa extends cooperation with ITBC Communication

One of Poland’s largest dealers in investment gold and other precious metals has entrusted the ITBC Communication with new activities, supporting the building of brand recognition in the Polish market. In addition to carrying out corporate and product PR activities and investor relations consulting, ITBC was also responsible for developing and implementing a new communications and promotional strategy.

Mennica Skarbowa is a company listed on the New Connect market. Its main business is the sale of investment gold, in the form of bars and bullion coins, as well as other precious metals. 

As part of the extended cooperation, the agency is responsible for developing and implementing a new communication and promotional strategy, which includes establishing cooperation with brand ambassador Szymon Marciniak, an advertising campaign and preparing a new website through which the company sells its products online.

The agency’s tasks will continue to include brand image consulting, ongoing communication activities, including media relations, handling the press office and commercial projects. A dedicated ITBC Communication team will also support Mennica Skarbowa in conducting communications aimed at investors.